Creating consistency across all branded materials with Saturdays.
Saturdays is a lifestyle clothing brand born from the rituals of surfing: clothing, conversation, coffee and curation. Saturdays & Paradise have collaborated on a series of small projects that has posed an interested, and relevant, design challenge: how do we create consistency for a brand while constantly evolving the system across multiple channels. Our work with Saturdays includes art directing for season lookbooks, curating and designing Issue 4 of the Saturdays Magazine, creating the Saturdays Coffee packaging and curating an artist-collaboration series and digital design to accompany it.